TRINE VILLARINO
They wanted the site to feel more inspirational without losing credibility.
My role was to make sure the design aligned with the brand while still handling the volume and seriousness of the material.
We introduced theming to create more variation and energy across content-heavy pages. The structure stayed solid and trustworthy, but the visual expression could shift where it made sense.
I built the design system to support this: defining layouts, components, and typographic rules that could handle both dense information and more inspirational content.
Once defined, the system was handed over to developers and used as the foundation going forward.