TRINE VILLARINO
The challenge wasn’t just branding. It was structure.
Users needed to find relevant courses quickly, compare options, and move confidently toward sign-up, while the platform also had to support internal teams working more digitally.
I was responsible for UX and UI across the platform.
That meant structuring the course architecture, defining user flows, and translating the new brand into a scalable, digital-first system. Course overviews and detail pages were designed for clarity and comparison, with strong hierarchy and minimal friction in the sign-up flow.
I worked closely with internal stakeholders to align user needs with business goals, ensuring design decisions supported both learning and sales.
The result:
-
67% year-over-year growth in orders
-
89% increase in revenue
-
41% end-to-end conversion rate
- 60,931 visitors during the measured period
Fun fact:
To reduce the workload on the editors, we automated the colors. So each image selects the closest matching color and uses the closest color palette. Keeping everything playful.